Data protection & privacy

S44 Privacy Policy — Your Data, Our Responsibility

Everything about what information we collect when you use s44, how we store it, and when we use it — all clearly explained here.

Last Updated: 1 January 2026
About This Policy

By registering on s44 or using the platform, you agree to this Privacy Policy. This policy applies to all s44 products and services. Read alongside our Terms & Conditions at: Terms & Conditions

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What data do we collect?
Data Collection Types

S44 collects certain information to provide you with the best experience. This information comes from two sources — what you provide directly, and what is collected automatically as you use the platform.

Data type What We Collect Reason for collection
Identity information Name, date of birth, NID/passport number KYC Verification
Contact Information Mobile number, email address Account & Notifications
Financial Information Payment methods, bank/mobile banking numbers Transaction Processing
Activity data Betting history, login times, features used Service improvement
Device Information IP address, browser, operating system Security & fraud prevention

S44 does not collect any data beyond what is listed above. We never sell the data we collect — that is our core commitment.

Automatic Data Collection: When you use the s44 website or app, certain information is collected automatically — such as your IP address, how long you spend on each page, and what device you are using. This information is used to improve the platform and prevent fraudulent activity.
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How is your data used?
Purpose of Data Use

S44 uses your information only for specific, legitimate purposes. No data is used unnecessarily. Full details are provided below.

  • Account Management: Your name and contact details are used to create and manage your profile.
  • Identity Verification: Your National ID is used to verify that you are a real and legitimate individual.
  • Payment processing: Financial information is required to process deposits and withdrawals accurately.
  • Customer Support: Your account information is used to resolve issues quickly and provide prompt support.
  • Fraud Prevention: Keeping your account secure by detecting unusual activity.
  • Sending notifications: Email/SMS is used to send you bonus offers, match updates, and important notifications.
  • Service improvement: Anonymised usage statistics are analysed to identify underused or problematic areas of the platform.
You may, at any time, Help Center You can contact us to opt out of marketing notifications. However, service-related notifications (such as transaction confirmations) cannot be disabled as they are essential.
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Who is your data shared with?
Data Sharing Policy

S44 does not sell your data. However, limited information may be shared with trusted third parties in certain specific circumstances.

  • Payment Processor: Relevant financial information is shared with bKash, Nagad, or your bank to complete transactions.
  • Identity verification services: Documents may be shared with an approved verification provider as part of the KYC process.
  • Legal Obligation: We are required to share information in response to a court order or a lawful request from a government authority.
  • Fraud investigation: We may cooperate with cybersecurity agencies to investigate fraudulent activity.

Your information will not be shared with any third party beyond the reasons stated above. All service providers who receive your data are bound by strict confidentiality agreements with s44.

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How do we keep your data secure?
Data Security Measures

S44 employs world-class technology to protect your data. Our security measures are continuously updated.

  • SSL 256-Bit Encryption: All data sent to and received from the platform is transmitted via encrypted connections — no third party can intercept or read it in transit.
  • Two-Factor Authentication (2FA): An additional layer of security is applied to your account to prevent unauthorized access.
  • Firewall & DDoS Protection: Robust server-level firewalls and attack prevention systems are actively in place.
  • Regular Security Audits: Third-party cybersecurity experts regularly audit our systems.
  • Restricted Access: Only employees who require access to your data as part of their role are permitted to view it.
  • Data Backup: Data is securely backed up to ensure it is never lost in the event of a technical issue.
Data Retention Period: Your data is retained for as long as your account remains active. Following account closure, certain data may be kept for a specified period to meet legal obligations.
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Cookie & Tracking Policy
Cookie & Tracking Policy

S44 uses cookies on its website to enhance your browsing experience and ensure the site functions properly.

Cookie type Purpose Required?
Essential cookies Maintaining login sessions, security Yes
Performance Cookies Monitoring site speed and performance Optional
Functional Cookies Remembering language preferences and timezone Optional
Analytics cookies Collecting anonymised usage statistics Optional

To disable optional cookies, go to your browser settings or use our Cookie Preference Panel. Please note that disabling essential cookies may affect certain features of the site.

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Your data rights
Your Data Rights

As an s44 member, you have important rights regarding your personal data. To exercise these rights, Help Center Contact us.

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Right to Access
You can request to view the information s44 holds about you.
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Right to Correction
You can request corrections if any of your information is inaccurate.
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Right to Erasure
In some cases, you may request that your data be deleted.
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Restriction of Processing
In certain circumstances, you may request that the processing of your data be restricted.
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Data portability
You may request a copy of your data in a standard, portable format.
Right to object
You may object to your data being used for marketing or analytics purposes.
Request timeframe: Data-related requests are typically processed within 30 business days. For complex cases, additional time may be required, and you will be informed in advance.
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Protection of Children & Minors
Child & Minor Protection

S44 is fully committed to the protection of minors. Our platform is strictly intended for users aged 18 and above.

  • Age verification is carried out at the time of registration.
  • Any account found to have registered with a false age will be terminated and all balances forfeited.
  • S44 never knowingly collects personal data from anyone under the age of 18.
  • If a minor gains access to your account, please notify us immediately.
  • View our full policy on the protection of minors Responsible Gaming page.
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Contact Us About Privacy
Privacy Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy, please don't hesitate to get in touch. We're always ready to help.

  • Email: support@s44-baji.com
  • Help centre: help-center page You can reach us via live chat and other contact options.
  • Response time: We typically respond within 48 hours.

Please also read our other documents related to this Privacy Policy: Terms & Conditions and Responsible Gaming

Privacy FAQs

Frequently Asked Questions from Members

No, s44 never sells your personal data — this is our most fundamental commitment. Your information is used solely to deliver our services and to meet legal obligations.

A copy of your NID or passport is collected for KYC verification and stored on secure, encrypted servers. Even after account closure, it may be retained for a specified period to meet legal obligations — after which it will be permanently deleted.

Yes, you can request deletion of your data. However, certain information must be retained for a specified period due to legal obligations (such as financial transaction records) or ongoing disputes. To make this request, please contact our support center.

If significant changes are made to this Privacy Policy, a notification will be sent to your registered email address and the update date at the top of this page will be revised. We recommend checking this page regularly.

Why Trust s44 to Protect Your Data?

Our 6 core pillars of privacy protection that keep your information safe at all times.

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End-to-end encryption
Every bit of data you send and receive is protected with SSL 256-bit encryption. No one can intercept it in transit.
SSL 256-Bit
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Your Data Is Never Sold
s44's most fundamental commitment — your personal data will never be sold to any third party.
Zero Data Sales
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Regular Security Audits
A dedicated cybersecurity team regularly audits s44's entire system to identify and address potential vulnerabilities.
Annual audit
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Minimal Data Collection
s44 only collects data that is strictly necessary to provide our services. No unnecessary information is ever requested.
Data Minimization
Transparent Usage Policy
You are always clearly informed of how your data is being used. There are no hidden purposes.
Full Transparency
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Your rights guaranteed
s44 guarantees your rights to view, correct, and delete your data. All requests are processed within 30 days.
GDPR compliance
Your Data Is Secure

Start betting safely on a trusted platform

You've read the Privacy Policy — now register on s44 and enjoy betting on your favorite sports in a completely secure environment.

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